Therefore, Christians must use their gifts by His will (1 Corinthians 4:7), being good stewards or "caretakers" of what God has entrusted. God blesses His people with many resources, including money, but that blessing comes with the responsibility of using it for God's glory. Go for the platform with strengths that can benefit your company for years to come.10 Bible Verses About Stewardship of Money The thing to keep in mind is that there are pros and cons for every platform out there. The social media platform you choose for your business can play a significant role in the success of your social media marketing strategy. That means allocating a budget toward YouTube content creation.Ĭhoosing The Best Social Media Platform For Your Business Perhaps the biggest drawback of using YouTube is that your videos need to be high quality, entertaining and informative to gain traction. You can also cross-promote content on different social media platforms. The best part of using YouTube is that your videos also show up in Google search results, boosting your visibility. You can make instructional videos, product reviews and similar kinds of content for your target market. So, how do you make the most of YouTube when trying to reach your audience? Well, you have a variety of options. Music and comedy do particularly well on this platform, although that doesn’t mean business owners can’t use the platform to promote their brands. With approximately 2 billion monthly users, YouTube is the second-largest search engine after Google. Also, there’s less interaction on LinkedIn compared to other platforms. Therefore, your reach may not go as far as it would have on Facebook or Instagram, for instance. Most influencers and decision-makers of the business world are on LinkedIn, and if you can effectively get your message to them, your chances of getting a sale and gaining recognition are higher.Ī minor drawback of LinkedIn is that it has fewer users than the other platforms discussed above. In other words, I’ve found that a company that seeks businesses as clients will typically do better on LinkedIn than a company that markets directly to consumers. Users connect on a professional level, which makes this platform more formal than other social networks.Īs you might expect, LinkedIn users generally respond better to B2B content as opposed to B2C posts. The platform has a thriving community of approximately 610 million self-reported users, made up of employees and business owners across industries. Of all the social media platforms, LinkedIn is by far the best when it comes to professional contacts and netoworking. Also, Instagram doesn’t allow much space for you to describe your photos outside of photo captions. One of the drawbacks of Instagram is that you need to have decent photographing skills to excel. Instagram also integrates with your Twitter and Facebook accounts, meaning you can use the same content across multiple networks. Short videos and photos containing short text do very well on the platform. Instagram usage also skews toward urban areas, so if your company focuses on digital tech and fashion, this platform is ideal. Thus, Instagram is the best social media platform for brands targeting young, hip demographics. Today, the network has over 1 billion monthly active users, most of whom are 34-years-old or younger. ![]() Instagram may be a relatively young social network, but its growth has been exponential. Moreover, everything gets posted on the timeline chronologically, and that makes it easy for people to miss your message. ![]() That means you don’t have a lot of room to get your entire message to your followers if you wanted to post something longer. Perhaps the biggest drawback of Twitter is that it limits you to 280 characters per message. ![]() ![]() As people retweet what you've written, you appeal to a broader audience. Twitter allows you to be concise, informative and engaging in just one tweet. One of the biggest benefits of Twitter is that while its audience isn’t as broad as that of Facebook, the platform is among the most accessible. There’s hardly a brand in the world today without a Twitter account to keep its customers updated. The network provides its users with new content and information from all over the internet. With 330 million monthly active users, Twitter is another attractive social media platform for both small and large businesses.
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